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UTM Link Builder

Make a campaign URL without a tracking redirect or account.

Optional term and content

Build the link here; your analytics platform measures visits later.

No signupOn your deviceNo saved inputs

How to use this tool

Add a consistent campaign name, source and medium to a destination URL.

  1. Paste a full HTTP or HTTPS destination URL.
  2. Enter source, medium and campaign; optionally add term or content.
  3. Build, copy and test the link, then use it in the intended placement.

When it helps

For a newsletter, source=newsletter, medium=email and campaign=spring_launch distinguish that visit from another channel when the destination analytics supports UTM parameters. The link remains a direct URL; the builder adds no redirect.

Quick answers

What does this builder track?

The builder does not track clicks or install analytics. It adds UTM parameters to the destination URL. A properly configured analytics platform on that destination can use those parameters when someone visits.

Which fields should I use?

Source names where the link appears, such as newsletter. Medium describes the channel, such as email. Campaign groups the promotion, such as spring_launch. Optional content distinguishes placements; term can identify a campaign keyword. Choose a consistent naming scheme because values can be case-sensitive.

What happens to an existing query string?

Ordinary query parameters and the URL fragment are preserved. Existing source, medium, campaign, term and content UTM parameters are replaced, including differently capitalized keys. Empty optional fields remove earlier term or content values.

Can I put personal information in a campaign URL?

Do not include names, email addresses, passwords or other secrets. URLs can be visible to recipients, destination services and analytics systems. Inputs here are not uploaded or stored. Only HTTP and HTTPS URLs without embedded credentials are accepted.